Boréal Foods distributes certified organic products to 300+ retailers across Québec, Ontario, and Atlantic Canada. The company had grown 40% in three years without meaningfully changing the way it processed incoming orders — which meant the ops team was drowning.
Wholesale retailers sent orders in whatever format they preferred: PDFs, CSVs, plain-text emails, scanned forms. The ops team parsed each one manually, checked it against current inventory in their ERP, flagged substitutions or shortfalls, confirmed with the retailer, then created the order record. For a team of six handling 80–140 orders a day, this consumed the first two hours of every morning — and the last hour if exceptions ran long.
The error rate was around 4%. Not catastrophic — but at Boréal's volume, that's five or six wrong orders per day, each requiring a correction call and a credit note. The COO had been telling herself the team would "get faster with experience." After three years, they hadn't.