Nord Rénovation handles residential renovation work across the Laurentians and Outaouais — roofing, cladding, window replacements, and full exterior renovations. The owner, Étienne Bouchard, runs a crew of eleven and fields between 80 and 120 inbound calls a month from homeowners.
The problem was predictable: most homeowners call about a renovation when they finally have time — evenings, weekends, during their lunch break. Étienne is usually on a job site during those windows, which meant calls went to voicemail. About 40% of them never called back. Of the ones who did, getting to a site visit took an average of 4.2 days — long enough for a competitor to book the job instead.
Étienne had tried a call-answering service. It cost $400 a month, produced handwritten notes with missing details, and couldn't answer basic scope questions. Homeowners still felt like they'd reached nobody. He cancelled after four months.