Discovery
We map your current conversion paths, CRM setup, analytics and traffic sources. Every page decision is tied to a business outcome.
Week 1
Web Systems
Build the web system your
Build the web system your
business actually
runs on.
We design and build fast, conversion-focused websites that connect to your CRM, routing, and reporting — so every visitor becomes a record, not a lost contact.
The starting point
Most websites are brochures. Yours should be a system.
Most of the companies that call us have a website. The problem is it doesn't do anything — visitors fill a form, it lands in an inbox, and nobody follows up fast enough.
- Contact forms that email someone who checks it once a day.
- Pages that can't be edited without calling the agency that built them.
- No CRM records created, no routing, no qualification — just emails.
- A site that loads in 4 seconds and loses half its traffic to the back button.
- Analytics installed but nobody reading them, let alone acting on them.
How it works
Four phases. Each one moves the needle.
No redesigns for the sake of it. We start with conversion goals, build toward them, and hand you a site your team can actually manage.
Design
High-fidelity mockups before a line of code is written. You approve the direction, copy, and flow before we build.
Weeks 2 – 3
Build
Hand-coded WordPress. Performance budgets enforced. CRM forms, routing, tracking and reporting wired before launch.
Weeks 4 – 7
Launch
Full handoff with editing training. You own it. We stay on retainer if you want the site to keep improving.
Week 8
What we've built
Three representative web systems.
Real shapes, different industries. The conversion path and the reporting always come first.
Qualification form → CRM
A multi-step intake form that scores leads, routes them by deal size, and creates the right CRM record automatically.
Contact → Slack + email
Form submission triggers an immediate Slack notification to the right rep and a confirmation email to the prospect — response in under 60 seconds.
Page → analytics → report
Every key action on the site fires a tracked event. Weekly report lands in the client's inbox without anyone pulling data.
Tech we build on.
Hand-coded and standards-first. We don't lock you into tools you can't manage.
WordPress
Figma
HubSpot
Pipedrive
Google Analytics 4
Google Tag Manager
Cloudflare
Airtable
Zapier
Make
Slack
Mailchimp
What it costs
Three ways to start building.
Start with a clear scope. Most clients launch a core site in 6–8 weeks, then iterate based on what the data shows.
Audit
Free
A 30-minute call. We map your current site, identify the two or three highest-ROI improvements, and send you a brief.
- One site audit
- Bottlenecks identified
- One-page recommendation
- Yours to keep
Most chosen
Sprint
From $14k
/ project
Six to eight weeks. A fully built, performance-tested website connected to your CRM and reporting stack.
- Full site design & build
- CRM forms, routing & tracking
- Performance budget enforced
- 30-day post-launch support
Build + Tune
From $3k
/ month
Ongoing. Continuous improvements, A/B tests, content updates and analytics reporting on retainer.
- Monthly iterations
- Analytics review & reporting
- Priority support
- Quarterly strategy session